VIP Worldwide - Luxury Hotel Video Production

Targeted Press Trips and Strategic Media Outreach to U.S.-Based Journalists

Press Trips:

Nothing compares to a firsthand hotel experience; seeing is believing! Jennifer Oberstein, VIP's New York City based Public Relations consultant, organizes and accompanies personalized press trips from conception to delivery of results. She targets top media who are can accept complimentary press travel and will secure 3-5 journalists per trip. *Only journalists who can guarantee coverage will be invited to attend. Jennifer escorts the journalists on the journey, provides personal follow-up, and supplies all media results to the hotel. All press trip details will be coordinated in close collaboration with the hotel and include the following:

  • Newsworthy theme(s) for press trip
  • Travel dates and flights research
  • Guest list based on theme of trip and target markets
  • Design and send invitation; provide all confirmations
  • Prior to arrival, hotel will be provided with detailed biographies, photos and personal preferences for each guest
  • Development of curated itineraries: Journalists recognize affluent consumers prefer one-of-a-kind experiences over ‘things’ when traveling
  • Request journalists to post his/her trip highlights to social media via Instagram, Facebook, Snapchat, Twitter etc

  • One-on-One Media Appointments in NYC:

    Jennifer organizes and accompanies the hotel’s owner/general manager on one-on-one media appointments in NYC, with up to six appointments over a period of two days. This is an excellent way to establish relationships with top media from target publications.

    Intimate Media Breakfasts/Luncheons/Dinners in NYC:

    The hotel’s owner/general manager hosts three to eight journalists for an exclusive meal at a premier restaurant. Jennifer organizes and attends the event; she works with the hotel on the guest list, invitations, venue selection, menus and post-event follow-up. The media are engaged and appreciate the invitation for an exclusive event.

    Get in Contact

    Jennifer A. Oberstein

    Executive Consultant: Public Relations & Marketing

    Jennifer has over 15 years of public relations and marketing experience with a focus on the luxury hospitality experience. She has held executive roles at both The Ritz-Carlton Hotel Company and The Leading Hotels of the World, and is known throughout the industry for innovative tactics and creative results-oriented strategies. Her knowledge of the competitive marketplace as well as current industry and lifestyle trends make her an expert on the luxury lifestyle consumer; she creates opportunities to position brands as industry leaders and expert resources.

    Jennifer specializes in designing and implementing highly successful, creative corporate communications, marketing, partnerships and special events that expand domestic and international outreach to achieve critical strategic and revenue goals.