Hotel du Cap-Eden-Roc has historically been an inspirational retreat for writers and the creative spirited, indeed she was the elegant hotel in Scott Fitzgerald’s Tender is the night. Hotel du Cap-Eden-Roc presides over Antibes with an aura of magnificent glamour, with a distinguished guest list of royalty, dignitaries and Hollywood stars. Kennedy, Windsor, Dietrich, Greene, Hemingway and Scott Fitzgerald; just some of the names that have created the myth of Hotel du Cap-Eden-Roc.
Our brand campaign is based around the story of a stylish and elegant woman and her experiences with the iconic property. We created the fluid movement of the shots throughout using a ronin this style was influenced by wardrobe. This also allowed us to show the free-model of the model exploring and discovering the property and the natural beauty of the Côte d’Azur. Aerial shots demonstrate the hotel’s unique location and we were able to show how Hotel du Cap-Eden-Roc is a style icon. We also produced a number of Social media edits showcasing the Spa, luxurious suites and accommodation.
Hotel du Cap-Eden-Roc has always been renowned for the refined luxury of its rooms, suites and villas but especially for their glittering settings overlooking the azure sea and the private parkland, with its swaying pines and Riviera palms.
The 117 guestrooms are in three different locations: the main Hotel du Cap, the original Villa Soleil which exudes historic glamour, the Eden-Roc Pavilion with the sea right below, and Les Deux Fontaines Residence, the more private part of the hotel with its particularly fresh and light interiors.
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