According to a recent study Google conducted with Ipsos MediaCT, two out of three consumers watch online travel videos when they’re thinking about taking a trip.
These easy to access capabilities ensures the viewer, after watching the video or at any point during the viewing journey, has the option to download additional content.
This ensures that all marketing content mix assets are highly accessible and are in place at the right moment, giving the viewer additional information at their finger-tips.
As video becomes a bigger part of a traveller’s journey, it’s increasingly important to build a strong video strategy that will help your brand reach, inspire and engage with your target audience in all the relevant digital touchpoints.
For more information about our HDTV players and Video Strategy, please contact Kirsty Beasley – firstname.lastname@example.org or call us on +44 (0)207 788 9050.