The YouTube heat map report records exactly what does or doesn’t catch your viewers’ attention in a 360º video by showing you where users have interacted with the video during each playback. YouTube then records the touches and aggregates the touches together as users view the 360º video and touch the screen to rotate it. So the heat map report gives you precise information as to what has caught the eye of your viewers.
As you view your 360º video, the heat map analytics are overlaid over the original video as a highlight. The heatmap stretches the 360 video into a 2d linear view format.
Compatible with any 360-degree video containing at least 1,000 views, Heatmaps give a detailed insight into how viewers are observing your 360 videos. We use this data to help us create even more engaging, immersive content that viewers will want to interact with throughout the entire 360º cinematic video.