“Marketing with cinematic VR360 is here and it’s here to stay.”
We are consistently striving to discover new ways for our clients to reach and engage with their target demographic. The modern traveller is curious and savvy, which means they neither require or appreciate traditional sales techniques. VR360 is revolutionising the way hotels communicate with the world.
Our hoteliers’ potential guests desire authenticity and genuine information about the properties they are likely to visit, whether for business or pleasure.
A recent study found;
“Hotels offering a cinematic VR360 virtual tour are seeing online revenue increases of 135 percent over hotels without one.”
VR increases sales due to its numerous benefits. It helps with the upgrade path, the travel trade get to know your property without visiting, and meetings and event planners understand the destination’s offering better.
“The newly opened Park MGM has some of the most current and unique meeting and event space in Las Vegas, but we needed an accurate and visually engaging way to showcase it to our customers. After some research and conversations with VIP Worldwide, we decided that 360 video was the best solution. VIP produced a 360 Overview film of our key property features and also delivered a video library of individual 360 assets that our sales team can use to drill down into detail on any one space. 360 video has been a great tool for us so far and we hope to expand its use as more Park MGM property assets come on line over the next several months including 4 new restaurants, 50,000 sqft of retail space and our nightlife component.”
Elizabeth Harlow, Vice President of Brand Strategy
VR is revolutionising the way hotels communicate with the world. The technology allows their potential guests to be temporarily transported to sample authentic moments, experiences and adventures. YouTube has fully embraced VR (this can be seen with a VR icon), indicating the increasing accessibility of new methods of visual communication.
In summary, the five primary reasons as to why VR have become one of the most vital benefits to hospitality are as follows:
VR greatly enhances the customer experience, moving from the traditional ‘look before you book’, to fully immersive experiences
- VR is an extremely powerful marketing and communications tool. It is changing how people travel and make travel decisions
- The technology allows guests to be temporarily transported to sample authentic moments and adventures
- Putting guests at the center of the story is changing the way they experience and interact with the hospitality and travel industry
VR experiences enthral and fascinate both clients and their guests. It has the power to engage and emotionally affect audiences like no other media platform
Studies show that of those who have tried the technology;
81% will tell their friends about the experience,
79% will seek to try it again
The possibilities are endless for hotels, resorts and destinations. By applying simple movement and pausing to look at a feature, the user can navigate from restaurant to spa, to the beach and beyond. From amazing walkthroughs of hotels, to exploring every aspect of every room, guest experience and local destination.
Curious travellers seek engagement in many different ways. VR is an incredibly social and exciting experience, offering unique storytelling possibilities. VIP Worldwide predicts marketing spend will shift further towards cinematic VR360 as smart travellers’ expectations continue to evolve.
Thinking of adding VR360 experiences to your brands marketing strategy?
Then do take a look at our VR360 developed exclusively for the luxury hotel industry. Designed to truly immerse and interact with your audience like nothing before. https://youtu.be/syqcnLfe854